The music industry almost creates a hype around popular music by its retail and merchandising of the product. For example The Rolling Stones earned up about 10-million for their advert with Microsoft. Utilizing the media as another way to ‘hype’ popular music and its stars.
Theodor Adorno states that An alternative approach that is widely used in many mass market histories and biographies suggest that specific artists
are able to create genuinely innovative and culturally significant music in spite of an exploitative, controlling music industry .
“This approach...assumes that certain artists can transcend the otherwise materialistic music industry to create moments or careers of innovative, powerful and often politically significant music.”
A lot of starts relay on the industry structure in order to make it,some can make it with out the industry however even these artists rely on the structures put in place by this industry to reach their audience
This is reasonable but the position that you attribute to Adorno is actually that of Roy Shuker.
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